Exactly What To Say

Exactly What to SayĀ® Certified Guide

Better Conversations.
Better Results.

Coaching, workshops, and speaking with Ricky O'Neal.

Let's Connect

The MOMENT you recognize the influence of your words, you also see the opportunities slipping through people’s fingers.

As an Exactly What to SayĀ® Certified Guide and coach, Ricky helps people lead with curiosity and build real connection, so every conversation moves them closer to the results they want.

See Ways to Work Together
Ricky O'Neal speaking

Start Here

Two ways to begin

Learn the words that open better conversations, or take 10 focused days to rethink what comes next.

Live Workshop

The Official Exactly What To Say Workshop

Build the conversational skills that create trust fast and prepare you for the moments that matter most. For individuals, sales teams, and companies.

New dates are announced as they're scheduled. Join the interest list to be first to know.

I'm Interested

10-Day Program

10-Day RE:THINK Sprint

One challenge. 10 intentional days. A clearer path forward. Three private sessions with Ricky: Day 1 RE:VEAL, Day 5 CHECK-IN, and Day 10 RE:VIEW.

$300 · Limited spots available

Start My Sprint
Not sure which is right for you?

Start with a free 30-minute business development call with Ricky. It's not a sales pitch, just a focused conversation about where you are today and what's next.

Book a Free 30-Minute Call

Ways to Work Together

Support for your next step

One-on-one coaching

Personalized coaching for people who are ready to reflect, reset, and move forward with intention.

Ask About Coaching

Interactive workshops

Engaging sessions that help groups build trust, strengthen communication, and leave with clear next steps.

Reserve a Workshop Spot

Keynote Speaker

Warm, practical talks that inspire audiences to think differently, reconnect with purpose, and take meaningful action.

Book Ricky to Speak
Ricky O'Neal

Meet Ricky

Ricky O'Neal

Ricky O’Neal has spent years helping people unlock greater results by understanding how people think, what influences decisions, and how meaningful conversations create meaningful outcomes.

As an Exactly What to Say® Certified Guide, entrepreneur, and Co-Founder of The MORE Real Estate Group, he has helped build one of Northern California’s top-producing real estate teams by blending clear strategy with authentic connection, proving that the right culture and conversations drive lasting results.

Ricky works with leaders, business professionals, and sales teams to replace assumptions with curiosity, build trust faster, and uncover opportunities others often miss. Through coaching, training, and facilitation, he helps people think beyond limits, see possibilities where others see obstacles, and turn potential into performance.

His focus is simple: teach people how to connect before they convince, understand before they advise, and align their actions with the outcomes they want to achieve.

Impact Stories

What people are saying

Real results from professionals who changed the way they approach their conversations.

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Questions build trust fastest

“Asking better questions builds trust faster than giving better answers, and that changed everything.”

~ Jennifer H.

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The conversation shifted, and connection followed

“Referrals became my system. Sphere business is up 60%, without relying on cold leads.”

~ Yvonne D.

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Listening changes everything

“Asking questions with curiosity changed the outcomes of the conversations, adding greater value to my partners.”

~ Tarin H.

Let's Connect

What could change with one better conversation?

Tell us what you're curious about, and we'll follow up with the right next step for you: coaching, a workshop for you or your team, or a speaking conversation.

Curious About Exactly What to Say?

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